Parking Lot Activations

Parking lots are everywhere. The target audience is transient, always on the move. Parking your ideas and products right where they are, ready to soak it in and learn something new. The milieus of Foodie Villages are magnificent worlds. People from all over, gathering to try new foods and discuss the goings-on in their lives. Activation of a product by gently nudging attendees simply by handing out sample drinks in logo-ed cups and having a troubadour wandering around singing about the lifestyle imagined for a product while wearing a T-shirt with the logo on it achieves a casual blend of goals. In the wild, free floating fair-like atmosphere layers of product motifs can be applied in creative and moving ways. In just about any way you could imagine cultural commercial references can be added to every situation. People talking in line for food can discuss the upcoming releases and airings of movies and T.V. or cable programming.

Taking into consideration space usage, flow of foot traffic, power systems, bathrooms and layout are just some of the features that must be taken into consideration. Not to mention that some of the spaces will be needed to actually park cars. When planned and executed effectively the accomplishments can be significant. These days your typical brick-and-mortar retailer’s greatest challenge is getting customers into their store. A parking lot activation can help you create a great deal of foot traffic just through the visible aspect of your event. One of the greatest assets offered by parking lot activations is their visibility. Drivers in the area travelling through nearby neighborhoods, highways and byways will notice your activity taking place in the parking lot, and will stop in just based on curiosity.

As a Foodie Village Partner we will manage all of these opportunities for your company while you share in the revenue. There are many opportunities available by getting creative in a specific market. The Foodie Village Team will not only find opportunities but can help market them as well, and we have some guests who will regularly participate in these activations. There are clever ways to engage audiences with the ability to use different sections of a shopping mall. This is part of Foodie Village’s expertise in recognizing these locations and the possibilities of their activation use. The parking lots are part of those solutions. A popular multi-brand activation has been the High-Tech Arena^tm, where a plethora of new technology is showcased on a weekly or monthly basis. At times, special permitting and insurance services need to be considered as well. A typical activation will not only benefit the shopping mall management or ownership but traditionally, the tenants will receive a boost in foot traffic from the event activation attendees. Many local office workers and nearby businesses will drop by for the Foodie Village cuisine offerings and entertainment and then hang out in the mall afterwards. First chance to participate will be offered to tenants who are impacted by these events. This will help in the communication and success of the activation.